We’ve heard a lot about “fake news” from those whose master narratives are threatened by alternative sources and analyses. We’ve heard less about the master narratives being threatened: the fomenting of mass hysteria, which turns the populace into an easily manipulated and managed herd, and induced insanity, a longer-term marketing-based narrative that causes the populace to ignore the self-destructive consequences of accepting the fad/ ideology/ mindset being pushed as “good” and “normal.”
In terms of “fake news,” it’s hard to beat the mainstream media and its handlers’ attempts to whip up mass hysteria via unsubstantiated claims that Russian hackers working for Putin deprived Hillary of the presidency. The campaign to spark mass hysteria was launched with great precision, unleashing the overwhelming forces of endless repetition (the marketer’s favorite tool) and appeals to national security authorities: The C.I.A., F.B.I, and all the other security agencies purportedly concur that Russia “hacked” (whatever that means) the U.S. election.
The intent of the campaign was painfully obvious: by wheeling out the big guns of authority without any actual evidence, the campaign’s designers hoped the public would automatically assume the bizarre, outlandish claim must be “true,” even though no evidence was submitted to substantiate this fact-free claim, and respond as planned, i.e. willingly join a mass hysteria herd in favor of discrediting the U.S.election results.