To fight activists, companies can 1) buy back their own stock 2) raise their dividend 3) spend more on marketing. Or, like the banking sector…fire thousands of people. UKUncut in the UK and the Occupy movement are succeeding in forcing companies to attack themselves by spending money to defend their positions. Keep up the pressure and force these companies out of business. #success
Short-sellers are the bane of Howard Shultz, CEO of SBUX. He has mentioned before he’s ready to fight the shorts however he can. Buying back his own stock is his counter move to activists that are forcing SBUX to come to book on issues like taxes. But it costs the company lots of money to buy back its own stock; money that would have been used to expand operations. Keep up the excellent work!